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A 360º Farm to Fork Experience
Script | UX Copy
People want to know where their food comes from. But leaving the comfy confines of home to spend the weekend on a farm or ranch isn’t always practical. So we used virtual reality to give customers a transparent view of Cargill’s production facilities. I wrote the scripts for each VR experience, which includes tours of a cattle ranch, a chicken farm, a canola field and several Cargill plants.
Cargill: Customer Marketing: Work
Cargill: Customer Marketing: Welcome
Cargill: Customer Marketing: Text
Pride Month: Cargill Corporate
As someone who cares deeply about human rights, I was ecstatic when Cargill asked me to write their Pride materials.
Now, I'm not particularly a huge fan of puns. But the client wanted them – and who am I to deny some fun copy in the name of equality?
Cargill: Customer Marketing: Quote
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Cargill: Customer Marketing: Gallery
Cargill: Customer Marketing: Image
Art Directors: Devin Brown, Meg Stessman
Cargill: Customer Marketing: Text
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