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Signal Theory

Signal Theory (formerly known as Sullivan Higdon & Sink) is the firm I've called home since starting my career as an intern. We specialize in food and animal health, bringing a human-centered approach to advertising that resonates.

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Signal Theory: Work

Veterinary
Appreciation Day

June 18th is Veterinary Appreciation Day.
And if you're like us at Signal Theory, you're probably thinking, "What?! Just one day?" 
Their many contributions to animal health, food safety and even human health

deserve to be seen and celebrated every day.
We shared this video on our social channels to show vets some love.

Signal Theory: Welcome
Notebook and Pen
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Canines of Culture

An Instagram series featuring Signal Theory's beloved office dogs.

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Case Study: Rumba® Meats

How my team turned a humble variety meats brand into a beacon of culture for Hispanic consumers. Click below to view the case study on Signal Theory's website.

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Case Study:
Salt & Sear Restaurant-Quality Beef

How my team crafted a bold beef brand with premium positioning. Click the link below to view the case study on Signal Theory's website.

Signal Theory: Work

Veterinary Appreciation Day
Art Director: Alex Castellanos
Video Editor: Richard Kerr

Canines of Culture

Art Director: Courteney Larsen
Photographer: Jake Fisher

Rumba Meats Case Study

Art Director: Jesus Originales

Salt & Sear Case Study

Art Director: Meg Stessman

Signal Theory: Text

©2020 by Abby Smith.

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