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Not just a message, but a meaning.

Fun fact: SONIC was my first job. Ever. Now I get to write their copy.

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SONIC Drive-In: Project

Bobby Bones' Wedding

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SONIC Drive-In: Text

Bobby Bones, an American radio and television personality, loves SONIC. So much so, that he asked them to cater his wedding. The bride and groom considered it the most personal part of the night. People Magazine covered it all – and even mentioned the copy.

SONIC Drive-In: Welcome

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SONIC Drive-In: Image

SONIC Drive-In: Image

SONIC Drive-In: Image

SONIC Drive-In: Image

SONIC Drive-In: Image

SONIC Drive-In: Image

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SONIC Drive-In: Image

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SONIC Drive-In: Image

This is How We Summer™

SONIC asked my team to develop their summer '21 menus and packaging. The ask: Make SONIC synonymous with summer.

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So, I basically took SONIC's existing tagline, "This is how we SONIC" and replaced the brand name with "summer." A simple switch that would make a big statement. Next thing we knew, SONIC trademarked the line.

Our work with SONIC is almost exclusively their on-lot materials, like packaging, menus and signage. But the line became a hashtag and a social campaign. Soon, SONIC lovers everywhere were using the hashtag to show off their love for the brand.

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SONIC Drive-In: Work

SONIC Drive-In: Image

SONIC Drive-In: Image

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SONIC Drive-In: Image

Point of Purchase

SONIC Drive-In: Text

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SONIC Drive-In: Image

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SONIC Drive-In: Image

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