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Wichita Art Museum

Even though it's a small museum in the heart of the Midwest, the Wichita Art Museum hosts some high-profile exhibitions. The projects below were a part of two separate campaigns for two separate exhibitions – one for Georgia O'Keeffe and the other for Monet and Matisse.

Wichita Art Museum: Project

She's No Flower

A campaign to show Georgia O’Keeffe’s true identity as a nonconforming icon of feminism.

Wichita Art Museum: Video

Words Can't Describe It

How do you advertise art when you legally can't show it? We weren't sure, but knew the copy would have to do some heavy lifting. At some point, we accepted the universal truth that words just can't describe the works of Monet or Matisse. And we turned our problem into the big idea.

Wichita Art Museum: Text
Wichita Art Museum: Pro Gallery

Art Directors (She's No Flower): Meg Stessman, Courteney Larsen
Art Director (Words Can't Describe It): Landon Barton

Copywriter (third poster, Words Can't Describe It): Conner Newbold

Wichita Art Museum: Text

©2020 by Abby Smith.

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